Pioneering the Ice and Snow, Driving the Future

– WIDEWAY Tires Returns with Honors from the 2025 Russian International Tire & Rubber Exhibition

From April 14 - April 17, 2025, the Russian International Tire & Rubber Exhibition (TIRES & RUBBER) was successfully held at the Crocus International Exhibition Center in Moscow. WIDEWAY Tires participated deeply as a strategic exhibitor, showcasing its outstanding product line and technological strength to the vast Eurasian market, successfully expanding its business horizons and deepening its regional cooperation network.

During the exhibition, preliminary strategic cooperation frameworks were established with distribution groups in Russia and Kazakhstan, and deeper cooperation was achieved with several outstanding distributors in Russia and Central Asia. A deeper understanding of the unique needs of regional markets in terms of certification standards, logistics preferences, and product customization was gained, providing precise basis for its localization strategy. 

Through this trip to Moscow, Wideway Tires not only demonstrated to the vast Eurasian market that its products can withstand the most severe environmental tests, but also gained a clearer understanding of the pulse of regional market development. We strengthened mutual trust with existing partners and sowed countless seeds for future cooperation. Thank you to all the customers, partners, and friends who gave us their trust and attention during the exhibition! Every in-depth dialogue is a driving force for our product optimization and service upgrades.